Saturday, July 14, 2007

Search Engine Optimization - SEO for short

What is search engine optimization? It means that you are optimizing your website (or blog) so that your site's url shows up on the first few pages that the search engines list. Of course the ultimate that you would want to achieve would be that your site shows up on page one of the search engine results. But you have to realize that the internet is constantly changing. New websites (or blogs) are being put up on the internet every day!

So how do you increase your site's rankings. And a lot of people would like to know how you can do this kind of thing for free!

The first thing you should is to let everyone you know know about your site (or blog). Tell them, send them an email and make business cards with your site's url on them! Heck why don't you make a flyer to announce your new website (or blog!

Now my blog has a pretty good counter/visitor number (which reminds me that you should also include a counter on your site - that way you can monitor how much traffic you are getting. If you get the right stats tracker you can also see where your site's visitors are coming from).

Any and all advertising that I have done has been free!

Since my blog is about being an Adsense Consultant then my target market is those people that are new to Adsense and need help with it. And that is to whom I market and advertise to. I let my counter number speak for itself as to how successful I have have been so far.

Another piece of advice for optimizing your site for the search engines is that a lot will depend on what your site is about.

You have to ddfine who your target market is - who is most likely to be interested in your site - your answer to that would be your target market and those are the people that you will have to go after.

Another thing that I forgot to mention about optimizing your site is that a lot of visitor traffic comes via the search engines. So you want your site to show up on the search engines as high as possible. Let's take my blog for example. Even though my blog is a few months old I am already on page 2 of search engine results for the key phrase "adsense consultant" - which I think is very good for a blog that is about 4 months old! How did I do it? A lot of it has to do with the wording and content of my blog. A lot of times I have been quite lucky (remember the Internet is always changing with adding new sites all the time!) and a lot of times it is the result of the work that I put into the blog.

While getting to be on page 2 of the search engine results is a good achievement of course I am working on getting my blog to page 1!

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