I'm striving for at least a 10% click through rate with my adsense ads. Sometimes I have gotten as high as 50% but 10% is what I want to at least average and I think that 10% is a good starting goal for those that are new to adsense.
That means for every 100 visitors to my pages at least 10 of them will click one of the ads.
I have got some surprising results such as one visitor clicking on more than 1 ad and then my stats showing that my click-through rate was more than 100%!
One thing that you're going to find out when you're looking at your adsense statistics is that you're likely to get different kinds of stats. For instance the Memorial Day weekend proved a little bit disappointing as far as my Adsense clicks went but there is no truth to the rumor that you won't get any visitors during a holiday weekend! On one of my pages I have this widget that says how many people are online and the number is something like 2 BILLION! That's a lot of people on the internet! And that is a lot of potential visitors to your website or blog!
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